Integrate your enterprise internal datasets that's consist of customer data, product inventory, loyalty data and marketing staff information into a single data lake built on top of a big data infrastructure.
Analyze your marketing team performance, understand the KPI that are getting achieved and learned what needs to be improved. Transparently present excellence rewards for your best performer.
Analyze careline data that includes customer feedback, complaints, and inquiries. Learn firsthand on what issues are troubling the customers and listen to their valuable suggestions for your company.
Monitor customers loyalty activities and track their progress from registration up to redemption. This way, you will get a clear view on whose your real loyal customers are, and how to identify them.
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